Where Duplication Lives

Let me share with you the formula for creating true duplication and wealth in our business.  It may strike you as simplistic, but I promise you it is actually quite profound. This formula is where duplication lives.  It is:

Lead a large group of people—to consistently do a few simple actions—over a sustained period of time.

You’ll notice there are three sections that make up the formula. First is the large group of people. You need enough critical mass to get traction and for duplication to take off.

The second element is to have those people perform only a few actions and to keep those actions simple. One of the biggest mistakes newcomers make is to try and quantify everything, and in doing so they add too much complexity. For true duplication we need to focus on actions simple enough that everyone in the large group can replicate.

And finally, you need this to happen over a sustained period of time. I believe building a solid network is a two- to four-year plan. Mark Yarnell says five, and he’s one of the brightest minds in the business.

So it doesn’t happen in a month or two or even six. We need people to consistently take the actions for a sustained period of time. This is how wealth is created in MLM.

It doesn’t happen overnight, but if you follow the formula – it does happen!