REAL Cred of the Biz

One of the smartest things you can do to recruit more effectively is to utilize third party tools.    By this, I mean a tool not specific to your company or product, which edifies the business and opportunity.

There is a new book and/or audio CD out now that does a great job of this.  It's from the Rich Dad Company and its by Robert Kiyosaki called The Business of the 21st Century.  This book shows both prospects and distributors, how a residual income can be worth millions in asset value.   It demonstrates the real cred of the biz, because it has a household name as the author.

This compelling, easy-to-understand, totally generic recruiting tool:

    Shines a light on the economic uncertainty many are facing, and the challenges that traditional methods for building financial security pose;
    Provides a revealing explanation of the many myths and simple realities of Network Marketing (some may surprise you);
    Includes the latest industry facts and big name third-party endorsements
   
I recommend you get a book for yourself right away.  I have found that the CD's work great as a ice breaker.  Consider buying bulk copies of the CD's and using them in the follow up process with your prospects.  In my company they are available in our back office book store for purchase.  It makes a rock-solid case for the credibility of the profession.  Then you only need to show them the value of your product line and comp plan incentives.

Where Duplication Lives

Let me share with you the formula for creating true duplication and wealth in our business.  It may strike you as simplistic, but I promise you it is actually quite profound. This formula is where duplication lives.  It is:

Lead a large group of people—to consistently do a few simple actions—over a sustained period of time.

You’ll notice there are three sections that make up the formula. First is the large group of people. You need enough critical mass to get traction and for duplication to take off.

The second element is to have those people perform only a few actions and to keep those actions simple. One of the biggest mistakes newcomers make is to try and quantify everything, and in doing so they add too much complexity. For true duplication we need to focus on actions simple enough that everyone in the large group can replicate.

And finally, you need this to happen over a sustained period of time. I believe building a solid network is a two- to four-year plan. Mark Yarnell says five, and he’s one of the brightest minds in the business.

So it doesn’t happen in a month or two or even six. We need people to consistently take the actions for a sustained period of time. This is how wealth is created in MLM.

It doesn’t happen overnight, but if you follow the formula – it does happen!