One of the smartest things you can do to recruit more effectively is to utilize third party tools. By this, I mean a tool not specific to your company or product, which edifies the business and opportunity.
There is a new book and/or audio CD out now that does a great job of this. It's from the Rich Dad Company and its by Robert Kiyosaki called The Business of the 21st Century. This book shows both prospects and distributors, how a residual income can be worth millions in asset value. It demonstrates the real cred of the biz, because it has a household name as the author.
This compelling, easy-to-understand, totally generic recruiting tool:
Shines a light on the economic uncertainty many are facing, and the challenges that traditional methods for building financial security pose;
Provides a revealing explanation of the many myths and simple realities of Network Marketing (some may surprise you);
Includes the latest industry facts and big name third-party endorsements
I recommend you get a book for yourself right away. I have found that the CD's work great as a ice breaker. Consider buying bulk copies of the CD's and using them in the follow up process with your prospects. In my company they are available in our back office book store for purchase. It makes a rock-solid case for the credibility of the profession. Then you only need to show them the value of your product line and comp plan incentives.
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