REAL Cred of the Biz

One of the smartest things you can do to recruit more effectively is to utilize third party tools.    By this, I mean a tool not specific to your company or product, which edifies the business and opportunity.

There is a new book and/or audio CD out now that does a great job of this.  It's from the Rich Dad Company and its by Robert Kiyosaki called The Business of the 21st Century.  This book shows both prospects and distributors, how a residual income can be worth millions in asset value.   It demonstrates the real cred of the biz, because it has a household name as the author.

This compelling, easy-to-understand, totally generic recruiting tool:

    Shines a light on the economic uncertainty many are facing, and the challenges that traditional methods for building financial security pose;
    Provides a revealing explanation of the many myths and simple realities of Network Marketing (some may surprise you);
    Includes the latest industry facts and big name third-party endorsements
   
I recommend you get a book for yourself right away.  I have found that the CD's work great as a ice breaker.  Consider buying bulk copies of the CD's and using them in the follow up process with your prospects.  In my company they are available in our back office book store for purchase.  It makes a rock-solid case for the credibility of the profession.  Then you only need to show them the value of your product line and comp plan incentives.

Where Duplication Lives

Let me share with you the formula for creating true duplication and wealth in our business.  It may strike you as simplistic, but I promise you it is actually quite profound. This formula is where duplication lives.  It is:

Lead a large group of people—to consistently do a few simple actions—over a sustained period of time.

You’ll notice there are three sections that make up the formula. First is the large group of people. You need enough critical mass to get traction and for duplication to take off.

The second element is to have those people perform only a few actions and to keep those actions simple. One of the biggest mistakes newcomers make is to try and quantify everything, and in doing so they add too much complexity. For true duplication we need to focus on actions simple enough that everyone in the large group can replicate.

And finally, you need this to happen over a sustained period of time. I believe building a solid network is a two- to four-year plan. Mark Yarnell says five, and he’s one of the brightest minds in the business.

So it doesn’t happen in a month or two or even six. We need people to consistently take the actions for a sustained period of time. This is how wealth is created in MLM.

It doesn’t happen overnight, but if you follow the formula – it does happen!

NEVER ASK

Okay the presentation is over and you’re sitting with your prospect.  What do you say?
Whatever you do, don’t say, What do you think?

Not a bad question.  Just not a great one.  Here’s a great one:

Did you get it?

Do you get it?

What was the one thing you liked best?

Lets get the paper work out of the way.

Staying on TRACK

Success is a result. Failure is a result. Money is a result. Health is a result. Every thing that shows up in your life is a result of your actions or lack of actions. It's the law of cause and effect. Knowing this universal law, allows you to take control of your life and your future. We can all make new choices that lead to new results. If you are NOT happy with the fruits of your business (income, production, momentum), you need to re-evaluate the seeds (Effort, skills, attending events, talking to people etc). Lets start this week fresh, planting the right seeds and I assure you the right fruits will grow!
Momentum is at an all time high! Get your business moving and lets create the most out of our 2012!!

Event_Promo

Time to rally all the troops and pack your cars to Rondevu in SAC TOWN for this amazing Event this weekend!

Training VS. Culture

 After talking with one of my business partners last night I came to realize something, and that is,

Training is evil.

Or can be, when you over train.  Over training leads to complexity and complexity always leads to reduced duplication.
It starts with the best of intentions.  You want to nail things down, make them airtight, and cover all the bases.  But anything complex enough to cover every scenario is going to kill replication, because it gets away from the basic premise underlying all duplication.  The formula, if you will:
Get a large group of people to perform a few simple actions, for a sustained time.
The further you get away from this formula, the less duplicable results you’ll see down the group. Here’s what you have to watch out for…
Sales trainers who want to come in and teach a bunch of closing techniques to your team.   This is not a sales business; it’s a teaching and training one.
Delving too deep into the personality types.  Lost of systems on these: Carlson, colors, animals, or character traits.  Absolutely the profiles have validity.  But if your beginning people are trying to learn this and quantify prospects – many will die early.
NLP practitioners who want to train your team on neuro-linguistic programming.  NLP is an amazing technology that can help people with fears and phobias.  But when you start to prostitute it to manipulate people to do things against their will – you’re crossing an ethical line and killing duplication at the same time.
Creating manuals of scripts for every occasion.  Can you say “overkill” boys and girls?  If you have one script for people who work for you, another for people you work for, one for in-laws and one for outlaws, one for young people and one for old – the only people who sponsor on your team will be the salespeople.  And salespeople don’t duplicate.
There can be a place for training in these four areas.  (Although personally I’m against the NLP training.)  But take any of them too far and you become the hardest-working, lowest-paid grinder in your company.  I know – I was that guy for years.
What we’re really talking about here is the difference between selling tactics versus creating culture in your team.   The grinders has 3-ring binders filled with potential scripts, closes, and tactics.  The Rock Stars in the professional create culture that guides people how to respond in any situation.  If you learn nothing else, let me teach you your new mantra…
Grinders Fill Binders – Rock Stars Drive Bonus Cars.

Timing is Everything

I think we can all agree that timing is everything.  For those of us that read this Blog the timing is now.  There will never be another today and there will never be another opportunity for the masses like the one you have you hands on right now.  What an exciting time to be alive.  And what an exciting time to be in Network Marketing…

Elections looming.  Economies tanking.  Governments teetering on insolvency.  Unemployment at record levels.

Ain’t it great!

It’s unfortunate, but for many people, they need circumstances like these to open their minds up. They’ve been so brainwashed into getting a degree and getting a job, they simply can’t help themselves.  They’re trapped in the Matrix and don’t even know it.

It takes economic and political upheaval like this to shock them out of their mindless habitual thinking stupor.  Once the wooziness wears off, they realize two things:
1) Their company doesn’t have their best long-term interest at heart.
2) Their government is a Ponzi scheme managed by idealistic idiots who will never be able to provide for their retirement security.
And the day they realize that, is the day their whole world opens up.  Provided you are waiting there, offering the solution.
Are you ready? Because the Time is NOW!